A visually appealing music video can be a great way to promote your song. Music videos on YouTube and other platforms such as Facebook or Twitter can be used to promote your music. Here are 10 tips on how to create a great music video.
1. The right song to choose
The right song is more important than the video. The music that gets the most positive response from friends and other musicians is the strongest. The song you choose should be a reflection of you and your band, if any. It should be easily recognizable by listeners and should grab their attention without the need for a video.
2. Consider the style of your video.
Decide what will happen in your music video before you begin planning. You can decide whether you want the music video to be a story or a performance by your band. Or you may have an abstract idea. You can ask yourself questions like “what are the latest trends? “, “what suits the song?” and “how do I want my video to portray me?” What makes your video stand out?
3. All it takes is a change of format
Before you shoot, consider the format. You should also consider the format. Portrait mode is best for social media and shorts. Maybe in a 1:1 format to advertise? You could select the largest format possible and crop the video afterwards. You’ll then have to compromise, which can make your video appear unprofessional.
4. Create a screenplay or storyboard
It is not a good idea to just pick up the camera, start shooting and expect it to work. You may realize that you’ve shot too little footage or that important shots are missing when you edit your video. Even though songs are becoming shorter, it takes a lot of footage to fill two or three minutes. Outline the scenes that you would like to film and which angles. Include their approximate lengths so that you can ensure that you will have enough material.
5. Location scouting
It is only natural that your exceptional song would require one or more equally extraordinary locations. You can choose to shoot in an outdoor area, a building or even in front of green screens. Your surroundings are likely to have given you some ideas. It’s better to revisit these locations with the idea that you are going to film a music clip there. For all outdoor shots, always leave only your footprints.
6. The difference is in the light!
Lighting is the key to a great music video. It sets it apart from an amateurish snapshot or impromptu clip. You should look for lights that can adjust the colour temperature according to the surroundings. Illuminating an area is not enough. When filming outside in the sunlight, a well-placed spotlight on the characters can create depth. Lighting can be used to create accents, and the interaction of light and shadow can elevate your music video. At least one crew member should be responsible only for lighting.
7. Makeup can make you appear larger than life
A music video creates an illusion. It’s only fair that the people in front of the cameras look better than their natural beauty – if it’s possible. But even if your skin is naturally gorgeous, a bit of powder can make you appear more beautiful. One person is responsible for checking the actors in front of each camera and applying powder or makeup if needed.
8. The right camera to buy
It’s time to shoot, which brings us to choosing the camera. You can now shoot decently with a smartphone. The fundamental problem still exists: smartphones, compared to professional camera sensors, have tiny sensors that require lots of light to capture images with low noise. A camera with interchangeable focal lengths and lenses is a better option for capturing cinematic-quality images. When shooting with an external monitor connected to the camera, it’s much easier to control your image.
9. You are the star!
Music is no exception. People sell almost everything better. You or your band must be the focus of the video. Do not be timid! Show the world your music. Your music will be more credible, and your chances of being successful will increase.
10. Editing takes time
Don’t underestimate post-processing. If you edit them incorrectly or too slowly, even great scenes can become boring. If the editing is too frantic, the images are lost. The editing should be in sync with the music. Ask your friends what they think of your edited music videos. When in doubt, go back to the beginning and make changes until you get the flow right.